Accessibrand

OUR STORY

Green spacer

At Accessibrand™, we truly believe that strength comes from adversity. So much so, we have built our business model on this belief. We describe ourselves as a disability collective. All of our team have lived disability experience and are proud inclusion advocates. We know this makes us stronger as individuals and agile in business. 


With our disability experience, we have the knowledge to help you expand your market – 22% of the Canadian population has some form of disability. We can help your business become more accessible and inclusive.


We are not looking for charity. We are skilled designers, writers, marketers, communicators and strategists. This is social enterprise!


We are ready to do amazing work to help your company reach its goals.


Smart devices graphic

Jolene MacDonald photo in black and white

JOLENE MACDONALD


FOUNDER & CREATIVE DIRECTOR


Jolene is the Founder of Accessibrand™. For over a decade, she has known that people with disabilities needed a different work model to be able to give their full potential to their careers. 


Accessibrand™ is based on Jolene’s 20+ years of knowledge in the graphic design and marketing industry, as well as her 17 years as a successful entrepreneur and award-winning designer, creative director and illustrator. Top that all off with her own personal disability experience, and out comes an innovative model for a design, marketing and communications agency.


Jolene is an advocate, wife and mother of three. She has volunteered with Little People of Ontario, Rare Disease Foundation, and sits on the Grand River Accessibility Advisory Committee. She helps other parents advocate and find their voices.


CONTACT JOLENE

Jeff Percival photo in black and white

JEFF PERCIVAL


ASSOCIATE PARTNER/SALES


Jeff is well versed in the marketing communications industry. With over 17 years as owner of Jaz Visuals Solutions Inc. in Kitchener, his company changed the large format landscape with his innovative approaches, customer service and cutting edge equipment. Jeff has been a creative person since he was young and has many kudos to his 33 year career for both design and art. Jeff currently teaches part time at Conestoga College, completed training in accessible documents and brings great knowledge and customer service to Accessibrand.


CONTACT JEFF

Gillian Lynne-Davies photo in black and white

GILLIAN LYNNE-DAVIES


DIRECTOR OF ACCESSIBLE CONTENT


Gillian has decades of experience developing, implementing and achieving strategic marketing and communications approaches for provincial and national level non-profits.

Gillian has been overseeing website development since 1995. She has written content for many websites, campaigns and e-newsletters. She is formally trained in integrated marketing digital strategy.

 
Gillian has a playful and creative approach to successfully deliver memorable campaigns. Her strength is in idea generation, taking a “go big or go home” approach to the execution of projects. She also has a strong background (over 20 years) in accessibility and inclusion.


CONTACT GILLIAN

Carlos Martins photo in black and white

CARLOS MARTINS


SALES & PROMOTION


Carlos is a relationship builder and an exceptional communicator. His 15 years of work in the employment field highlighted for him the difficulty people with disabilities can have in finding job placements. Most often, the typical work model of seven hours at a desk every day, simply does not work for many people with disabilities. Carlos is also a shark attack survivor and has a protestic leg, so he understands the difficulties some people can have.


Carlos knew people with disabilities could work – wanted to work – but the business model had to be different. He founded Tee Talent, a promotional company that was run and owned by people with disabilities. This business venture gave him invaluable marketing and sales experience. Tee Talent is now part of  Accessibrand, all under the one name.


Carlos is skilled in social media, including content development for YouTube, Instagram, Twitter, Facebook and LinkedIn. He has also created and delivered multiple workshops and events.

Carlos is bilingual, speaking both English and Portuguese (Brazilian).


CONTACT ACCESSIBRAND

Andrew Tutty photo in black and white

ANDREW TUTTY


TESTING/AUDITOR


After graduating from George Brown College and the CNIB Business Computing course, Andrew was involved with the use of personal computers and peripherals in the business environment. He has developed and facilitated employee Lunch and Learns, training for parallel systems, audited large financial institution’s computer systems for security compliance, tutored students at The Canadian National Institute for the Blind in the computer program and this goes on!


Andrew has also sat on many boards and committees including; The Physically Handicapped Citizen’s Association, Halton Hills Accessibility Advisory Committee, and most recently sat on the Grand River Accessibility Advisory Committee where he met Jolene.


Andrew has Retinitis Pigmentosa but this hasn't slowed down his sense of humour or his dedication to helping others. Andrew is our lead auditor and tester at Accessibrand and he brings a wealth of knowledge to our team.


CONTACT ACCESSIBRAND

Mike Funk photo in black and white

MIKE FUNK


ACCESSIBLE DOCUMENTS & TRAINING


By trade, Mike is an accomplished graphic designer with over 25 years of experience in the industry. He began working in accessibility a few years ago, which turned into a full time job of creating and testing accessible documents of all types and sizes. 

Mike is also a musician and loves to crack jokes, enlightening team meetings and is always offering help.


CONTACT ACCESSIBRAND

Sebastien Gemin photo in black and white

SEBASTIEN GEMIN


SOCIAL MEDIA MANAGER


Having been born four months premature, Sebastien had to be in an incubator, had too much oxygen, and ended up being completely blind in his right eye (retinopathy of prematurity) and legally blind in his left eye. He went through grade school and high school like everyone else despite his visual impairment, graduated from Conestoga College (Doon Campus) with a diploma from their Software Engineering Technician program four years ago.


He is also a huge car enthusiast even though he cannot drive, he could probably tell you what car you drive without even noticing the badge up close.


CONTACT ACCESSIBRAND

Picture of Jessica Oddi in her wheelchair in black and white

JESSICA ODDI


DESIGNER & ILLUSTRATOR


Jessica is a disabled graphic designer in Canada with versatility to spare. She specializes in crafting pieces tailored to exceed the desires of her clients.


She undertakes projects on every scale — her work has even been featured in the New York Stock Exchange! She delivers quality designs with prompt turnarounds for clients in every industry, with a limitless and adaptable style.


Jessica is particularly interested in collaborations involving much needed representation, inclusivity and empowerment. You can find her on The Disabled List, and has also been featured in Canadian Women in Design. She also runs (or rather: rolls) The Disabled Life with her sister, Lianna. Her work is widely recognized and adored in the disabled community and makes an amazing team member for Accessibrand.


CONTACT ACCESSIBRAND

Alexandria Ditner photo in black and white

ALEXANDRIA DITNER


DESIGNER & ILLUSTRATOR


Alexandria is a recent graduate of the Graphic Design Advanced Diploma program at Conestoga College, where she also previously graduated from both the Media Foundations and Design Foundations programs.


She has a passion for industrial design, often applying those skills to fine woodworking and metal fabrication projects. Some of her passions are music, photography, anime and illustration.


What she doesn't talk about enough is her woodworking talents (she built an electric guitar and documented it for her thesis), illustrations and the fact that she is a stock car racer! Alexandria is the first to offer help and stay up way too late making sure she gets the job done just right!


CONTACT ACCESSIBRAND

Anna Moriarty photo in black and white

ANNA MORIARTY


DESIGNER & ILLUSTRATOR


Anna, also known as just Moriarty, is also a recent grad from Conestoga College's Graphic Design Program. Anna is passionate about design, helping others and making contributions to society through volunteering and has been involved with organizations in the past such as: WAYVE -Working Against Youth Violence Everywhere and Creative Day for Social Good.


Anna is also a talented illustrator and has experience in several fields of design based on her education. Having lived with dyslexia her entire life, she hopes to be able to help others having similar experiences through accessible design and advocacy.


CONTACT ACCESSIBRAND
LET'S CHANGE THE WORLD TOGETHER

Contact us to talk about
your projects and get
to know who we are!

Headquarters located
in Waterloo Region
519-580-7967