A New podcast in Accessibility





Why Access Matters podcast lead image with Jolene MacDonald's image.
Presented by Accessibrand with su;port from Canadian Council on Rehabilitation and work.

Accessibrand will launch its podcast in May 2022. "Why Access Matters" is a new podcast focusing on Thoughts and Talks about accessibility.

Accessibrand, an accessibility-focused design, marketing and communications agency located in Waterloo Region, Ontario, is set to launch a new initiative thanks to a grant from CCRW (Canadian Council on Rehabilitation and Work). Jolene MacDonald, the founder of Accessibrand states, “we are so excited to announce the upcoming launch of our new podcast titled “Why Access Matters”.

"Why Access Matters" is a podcast about all things related to accessibility and features discussions and chats with our team and selected guest speakers. The podcast is one of a few initiatives Accessibrand is doing to help educate others about the importance of accessibility and the value of lived disability experience - she added.

The first season of "Why Access Matters" includes one pre-episode and 5 episodes which will be published once a month starting on the last Friday of May 2022.



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Title card for the first episode for Why Access Matters. With the words a podcast by Accessibrand below it. Portraits of Jolene MacDonald and guest Maayan Ziv, founder CEO of Access Now



“Make your business Accessible!” What do you think of when you hear that? Elevators, Automatic push buttons at the entrance, and ramps?

As a business owner, would you be worried about the extra work and money you would need to spend? Or would you consider making your business accessible as an investment in your clientele?

To better understand how important it is to break down barriers, I talked to Maayan Ziv, the CEO of AccessNow: a startup which arose from experiencing the frustration of going to inaccessible places.

Rather than being passive, she was motivated to make our world more accessible. In this conversation, she spoke about her lived experience and addressed many key points about how to move toward a more accessible world.

Please follow our fabulous guest here, and get the AccessNow app from here.

Also, please feel free to share your feedback and suggestions with us by sending an email to: jolene@accessibrand.com

Host: Jolene MacDonald

Production Manager: Farshid Sadatsharifi



Transcript Available Here



Title card for the first episode for Why Access Matters. With the words a podcast by Accessibrand below it. Portraits of Jolene MacDonald and guest Dave Dame, the director of Microsoft appear



Every time we as a society innovate, invent and educate, we solve problems. Accessibility is no different! To quote the brilliant Dave Dame, the Director of Accessibility at Microsoft, “Accessibility is the solution but the disability is the opportunity!”

To find out where that line came from, and to hear other gems and thoughts regarding Accessibility, check out Episode 1 of Accessibrand’s new podcast Why Access Matters, coming to pod-catchers and podcast platforms this Friday, June 21st, 2022.



Transcript Available Here



Title card for the Pre-Episode for Why Access Matters. With the words a podcast by Accessibrand below it.



Hi everyone! Welcome to the pre-episode of “Why Access Matters.”

This episode will be published on Friday, May 27, 2022, 2 days before a very important week: National AccessAbility Week (NAAW) in Canada, which spans from May 29th to June 4th, 2022.

This year the theme for National AccessAbility Week is “Inclusive From the Start” and we profoundly believe that listening to the lived experiences of people with disabilities and how and why they consider accessibility a vital element of our society is one of the major steps to make it “Inclusive From the Start.”

In this pre-episode, Farshid Sadatsharifi is talking with Jolene MacDonald about “Why Access Matters,” what this podcast aims to cover, and what not to expect from it.

Stay tuned after the show for some selected words from some of our guest speakers!



Transcript Available Here



The text Why Access Matters teaser in front of a green curtan.

Have you ever wondered about just how important all those seemingly little things like ramps or closed captions are to the people who need and use them? Or how an elevator or text-to-speech program could make all the difference in the world? Tune into Why Access Matters this Friday, May 27th, to find out how important Accessibility is; from the people who need and use it to the people who work for it. In honour of GAAD (Global Accessibility Awareness Day), join us at Accessibrand in spreading awareness on this important topic. Below, you can find a teaser and small transcript of the Podcast and those we have interviewed so far. Please check it out and share it with your network!


Transcript available here