The Power of Words: Choosing Respect and Inclusion

Jolene MacDonald Portrait
By: Jolene MacDonald
March 22, 2024

Sticks and stones will break your bone with photo of sticks and stones.

 

“Sticks and stones will break my bones, but words will never hurt me.” Many of us are familiar with this childhood chant. We also know it was something you said to mask the pain. Words have a big impact on others. They can either uplift and empower people or hurt and marginalize them

So what is accessible branding?

Jolene MacDonald Portrait
By: Jolene MacDonald
May 4, 2023

What is accessible branding with an accessibility checker shown behind it.


It may be obvious to some, but our name Accessibrand actually means accessible branding. This type of branding refers to a brand identity that is inclusive by design. We put in the effort to ensure all people can experience a brand. People with various disabilities should feel welcomed by your brand.

The Cost of Accessibility

Jolene MacDonald Portrait
By: Jolene MacDonald
April 10, 2023

The cost of accessibility with an omage of a hand with arrows rising from it.

 

The help of an accessibility professional can save money. Let's face it. Most designers and marketers don't know much about accessibility.

Web and Media Accessibility

Gloria Zibaei Portrait
By: Gloria Zibaei
January 23, 2023

Hands type on a keyboard with various symbols being displayed on a heads up display like plane.


Here's a checklist for designers and programmers. These are the things to think about when creating websites, webpages and PDFs.

International Day of Persons with Disabilities - What You Should Know

Van  Thompson Portrait
By: Van Thompson
November 30, 2022

A globe illustration with the text International Day of Persons with Disabilities

 

Every year, on December 3rd, the International Day of Persons with Disabilities is honoured globally. It is a day meant to recognize people with disabilities worldwide. We celebrate how far we've come with disability rights and acknowledge how far we still have to go.

Insight on Vision Loss

Andrew Tutty Portrait
By: Andrew Tutty
November 15, 2022

Insights on Vision Loss in white text and black background. Colourful amoeba-like shapes behind it on top of an eye on a Roman statue's face.

 

When I was first diagnosed with Retinitis Pigmentosa (RP), a degenerative eye disease affecting the rods and cones in the retina, I was shocked but not surprised. My sister was diagnosed a decade earlier. This condition is hereditary and leads to eventual total blindness. Some forms of this condition are very gradual, as was my sister's and my prognosis, or very rapid, resulting in blindness in a noticeably short period. I am in the latter stages of the disease, and over the last five years, my vision has become one of seeing only light and dark. I can tell where the windows are at home but not what the neighbours are up to on the other side of the glass.

Metadata, Search Engines and Accessibility

Gloria Zibaei Portrait
By: Gloria Zibaei
September 20, 2022

A magnifying glass marked metadata views a keyboard with a accessibility symbol in the position of the lens.

 

People talk about the term metadata regarding digital documents and e-books, but what is it? And what makes it so important when it comes to accessibility and search engines? Keep on reading!

The Practical Differences between Digital and Print Design

Van  Thompson Portrait
By: Van Thompson
September 6, 2022

Digital and print media with the title Print versus Digital Accessibility.

 

Nowadays, we live in a digital world. Most people have a smartphone, and access to technology is more common than ever. But print is far from dying out and still has worthwhile benefits for use. Print design differs from digital design. The more we understand the differences between them, the more we can get out of their unique strengths.

Digital Accessibility

Jolene MacDonald Portrait
By: Jolene MacDonald
June 4, 2022

An icon or a wheelchair user navigates an image of computer code with the the words digital accessibility.


The digital age is advancing unlike any time before it. We have so much information at our fingertips. There are so many exciting easy-to-use programs and devices. Most importantly, more people are able to access information with them! Here's a checklist for designers and programmers. These are the things to think about when creating websites, webpages and PDFs.

A Capital Idea: Capital Letters, Acronyms, and Accessibility

Van  Thompson Portrait
By: Van Thompson
March 27, 2022

Different verisons of the National Aeronauticsand Space Administration logo using acronyms and phonetic spelling with the title Acronyms and Accessibility.

When you're reading something and come across a word entirely in capital letters, it's most likely an acronym. You might not have thought that this use of letters can become an issue for someone listening to a document.