The Power of Words: Choosing Respect and Inclusion
![Jolene MacDonald Portrait](https://accessibrand.com/resources/blog/contributors/7920A99B-9531-DEE8-0249-BE2B8A30F95B/cropped/t_Jolene-01-01.png)
“Sticks and stones will break my bones, but words will never hurt me.” Many of us are familiar with this childhood chant. We also know it was something you said to mask the pain. Words have a big impact on others. They can either uplift and empower people or hurt and marginalize them
Web and Media Accessibility
![Gloria Zibaei Portrait](https://accessibrand.com/resources/blog/contributors/61E5873D-FB71-A182-B855-5C075F3DA719/cropped/t_Gloria Blog Photo.png)
Here's a checklist for designers and programmers. These are the things to think about when creating websites, webpages and PDFs.
Metadata, Search Engines and Accessibility
![Gloria Zibaei Portrait](https://accessibrand.com/resources/blog/contributors/61E5873D-FB71-A182-B855-5C075F3DA719/cropped/t_Gloria Blog Photo.png)
People talk about the term metadata regarding digital documents and e-books, but what is it? And what makes it so important when it comes to accessibility and search engines? Keep on reading!
A Capital Idea: Capital Letters, Acronyms, and Accessibility
![Van Thompson Portrait](https://accessibrand.com/resources/blog/contributors/192D8939-CE9C-E780-76D8-DEE95723E2DE/cropped/t_Van2-01.png)
When you're reading something and come across a word entirely in capital letters, it's most likely an acronym. You might not have thought that this use of letters can become an issue for someone listening to a document.
Writing Clear Messages
![Jolene MacDonald Portrait](https://accessibrand.com/resources/blog/contributors/7920A99B-9531-DEE8-0249-BE2B8A30F95B/cropped/t_Jolene-01-01.png)
A French philosopher named Blaise Pascal said, “I would have written a shorter letter, but I did not have the time.” Great copywriting takes time. It is not easy, but your effort will pay off!
A Christmas Wish
![Andrew Tutty Portrait](https://accessibrand.com/resources/blog/contributors/7B363E60-E6C4-18D6-9259-77DF72697676/cropped/t_AndrewTuttyBlogHS.png)
We all know that Santa has that unique Christmas Magic that makes everything possible. So, my dear old Santa, I have a little letter here for you to read.
Words Matter, What You Say Can Negatively Impact Disabled People's Lives
![Andrew Tutty Portrait](https://accessibrand.com/resources/blog/contributors/7B363E60-E6C4-18D6-9259-77DF72697676/cropped/t_AndrewTuttyBlogHS.png)
“A rose by any other name would smell as sweet” is a quotation from William Shakespeare’s Romeo and Juliet. This description may be true for the rose, but words and their uses can be more complicated in modern times. Words matter, and how people use them can be the difference between respect and injury.
The World Wide Web at your fingertips, right? Mostly, but not for everyone.
![Andrew Tutty Portrait](https://accessibrand.com/resources/blog/contributors/7B363E60-E6C4-18D6-9259-77DF72697676/cropped/t_AndrewTuttyBlogHS.png)
Access is easy. Get a computer, an Internet service provider, a cell phone, take a few courses, and there you have it. The World Wide Web at your fingertips, right? Well, most people might think so, but not everyone.
An Interview with Jolene MacDonald - The Origins of Accessibrand
![Van Thompson Portrait](https://accessibrand.com/resources/blog/contributors/192D8939-CE9C-E780-76D8-DEE95723E2DE/cropped/t_Van2-01.png)
Jolene MacDonald founded Accessibrand in 2017. Jolene created the new, virtual accessible design, marketing and communications agency to empower professionals with disabilities and others impacted by disability.
The Importance of Human Experience in Accessibility
![Van Thompson Portrait](https://accessibrand.com/resources/blog/contributors/192D8939-CE9C-E780-76D8-DEE95723E2DE/cropped/t_Van2-01.png)
Can an accessibility checker powered by artificial intelligence ever replace a real human auditor? Here’s why technology can’t do it alone.