It may be obvious to some, but our name Accessibrand actually means accessible branding. This type of branding refers to a brand identity that is inclusive by design. We put in the effort to ensure all people can experience a brand. People with various disabilities should feel welcomed by your brand.
Jolene MacDonald founded Accessibrand in 2017. Jolene created the new, virtual accessible design, marketing and communications agency to empower professionals with disabilities and others impacted by disability.
What comes to mind when you think about making your brand and business accessible for people with disabilities? Adding ramps to get in and out of your building? Braille lettering on the bathroom doors? While these are important accessible features, there are many ways your brand can be unwelcoming that you may not have even considered. For instance, did you know that your logo can be a source of accessibility concerns?